20 July, 2016 4 comments Leave a comment

I spend a lot of time reading articles about the creation of art as well as the marketing side of the art business. I adore working creatively, but I also want to share my art with the world, rather than just keep it as a solitary pursuit. I recognize the fact that I need to find good homes for my art.

Recently, I came across a blog post by McKenna Hallett, directed at artists who are reluctant to act as their own 'salesperson' at art festivals. I think almost all artists, natural introverts, have faced this hurdle. The article grabbed my attention with this statement:  "You are not selling art. You are giving collectors the exclusive rights to a lifetime of personal enjoyment." That puts things in a new perspective.

Later, the article went on to say "Your art nurtures the creative soul in all who view it and forever enriches the lives of those who own it", making the case that artists are doing the world a favour by helping collectors find and purchase art.

These statements resonate with me, especially when I think back about all the appreciative comments I have heard over the years, from previous buyers of my paintings. This lead to the creation of my tagline "Making the World a Happier Place... One Painting at a Time."

I have started collecting photos taken by some of these wonderful patrons, showing my artwork hanging in their homes or offices, in places where the paintings can be enjoyed on a daily basis. I plan to create a web page of this 'In Situ' art, to let people see my art where it enriches lives.

The photos in this article are all from clients who have expressed appreciation for the joy my art brings to them. I thank you all.

If you are a collector of my work, I would love to hear your comments about how my art has made your life better in some way. If you could send me a photo showing my art in your decor I would be most grateful. Email your comments or photos to me at karen@karenrichardson.ca.

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